Our New Brand

The six towns of Blandford, Chester, Huntington, Middlefield, Montgomery and Russell unveiled their new, shared brand identity: Gateway Hilltowns. In 2016, the six towns signed a Community Compact, followed by the signing of the Commonwealth’s Best Practices Program in 2017 in which each community pledged to find the best way to collaborate for a more sustainable future.

Naturally, each of the six towns retains its own distinctive history, strengths and challenges. But each town believes that “the whole is greater than the sum of its parts.” The region’s natural beauty and healthy lifestyle are a source of pride for residents and an attraction for visitors—thus the tagline: Naturally. But there’s also a message for people looking for a place like the Gateway Hilltowns. It’s a natural fit for people who value what the region has to offer.


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